Much of what you know
about your customers
is wrong

Every business relies on a few key assumptions.

When your assumptions are valid, your business can grow. Fast.

Yet sometimes, critical assumptions are wrong. Maybe they were never tested. Maybe things changed.

Either way, incorrect assumptions about your customers, competitors or markets can signficantly hinder your company’s growth

Get the MarketFit advantage

Our unique approach helps you quickly identify key assumptions. Separate opinion from fact. Identify important information that you don’t yet have. And help you get that needed info. Fast.

With MarketFit’s guidance, you’ll quickly be armed with the information you need to confidently make the right strategic choices. Based on fact, not guesswork.

MarketFit brings decades of experience leading and advising companies across numerous markets.

Coaching

MarketFit provides time-tested leadership- business- and product coaching to CEOs, executives, product leaders and their teams worldwide.

Maximize Everyone’s Potential

Value Discovery

MarketFit’s proprietary Value Discovery™ Research gives you unprecedented insight into the values, motives and feelings that drive your customers’ decisions.

Discover Why They Buy

Strategic Pricing

MarketFit Strategic Pricing Services help you apply customer insights to generate value based pricing models that dramatically amplify your growth.

Make More Money

Here’s how we work

Together we’ll identify the challenge and clarify the desired outcome. We’ll then work with you to develop a winning strategic plan. As appropriate, we’ll together identify key decisions, collect required information, identify metrics of success, and track our progress towards success.

Through years of experience across multiple markets, MarketFit has developed ways to help answer your key strategic questions and overcome the biggest obstacles to your success.

How we help your business make more money

Here are just a few of the questions we’ve helped our clients answer:

  • How can our team work better together?
  • How can we get more people to buy our product?
  • What pricing model will yield the best results?
  • Which new features will have the biggest impact?
  • Which market segment will yield the fastest growth?
  • Will our new product succeed in the market?

Facing a different challenge?

Contact us and together we’ll explore ways we can help.

Testimonials

What those who know us are saying, in their own words.

MarketFit’s Alan Albert is the best product advisor I have worked with. He helps you to really understand your customer and how your customer will get value from your offer. The result of our work together is a product vision that connects with the market and people’s real needs.

– Steven Forth, CEO, TeamFit
In a crowded field of excellent presentations at ProductCamp, Alan’s talk was one of the most insightful and thought provoking. His pivot on MVP – maximum value rather than minimum viable puts product development in refreshing new light.
– Pad Warrier, Board Member, Product Management Consortium, Seattle

Even in a market that I already knew well, MarketFit’s Value Discovery framework helped me gain significant new insight into our customers’ priorities. This information was instrumental in focusing our early designs for a new product and quickly securing its first customers.

Photo of Sasha Hruciuk, CEO, Loft47– Sasha Hryciuk, CEO, Loft 47

Always focused, Alan instinctively grasps the nuance in complex markets that are otherwise new to him. He builds on that understanding by quickly identifying the risks and assumptions in a new product and consistently comes up with brilliant solutions for the problem at hand. Alan is an indispensable asset to any team that wants to push the envelope.

Photo of Bill MacEwen, CEO of SpaceList– Bill MacEwen, Founder of SpaceList